Hi, I'm Fiorella.
CMO at DUDES, where I built the marketing function from the ground up — from zero to live campaigns across Google, Meta, TikTok, and Pinterest. I care about making things that work and understanding why they do.
Outside of work I'm learning German, reading about financial history, and building my own structured curriculum in investing and databases. I like knowing how things actually function — whether that's an ad auction, a balance sheet, or a SQL JOIN.
Experience
Built the marketing department from scratch. Designed and executed paid campaigns across Google Ads, Meta, TikTok, and Pinterest. Owns full-funnel strategy, creative direction, analytics, and budget allocation.
Led SME prospecting across South Tyrol. Developed a structured outreach workflow for identifying and qualifying local businesses as potential clients for consulting projects.
Cambridge exam prep, IELTS coaching, and general C1/C2 proficiency training. Certified at C2 level — I teach what I've lived. Focus on professional and academic English.
Customer service, merchandising, and inventory management in a high-volume retail environment.
Skills
Education & Self-Study
Relational databases, ER diagrams, normalization, SQL queries. Passed as a standalone exam — not part of a full degree.
Structured program covering social strategy, paid media, content creation, and campaign measurement.
Investing and financial accounting (value investing framework, reading financial statements). Economic history and monetary systems. Language acquisition methodology.